Privacy policy

Privacy Policy

This Privacy Policy outlines how Premium Diagnostic Equipment (“we”, “our”, or “us”) collects, uses, and protects your personal information when you visit or make a purchase from premium-diagnostics.com.au (“the Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device. This includes your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse, we may also collect information about the pages you view, how you arrived at the Site (e.g. via a search engine or link), and how you interact with the Site. We refer to this as Device Information.

We collect Device Information using:

Cookies – small data files stored on your device. For details on cookies and how to disable them, visit allaboutcookies.org.
Log files – these track actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
Web beacons, tags, and pixels – these are electronic files used to understand how you interact with the Site.

When you make or attempt to make a purchase through the Site, we collect certain details such as your name, billing address, shipping address, email address, phone number, and payment method details. Please note: we do not store your credit card information. This is referred to as Order Information.

When we refer to Personal Information in this policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use Order Information to:

Process your purchases and arrange delivery
Communicate with you about your order
Screen for fraud and risk
Provide customer support
(With your consent) send updates, offers, or marketing

We use Device Information to:

Detect potential fraud and security risks
Improve and optimize the Site experience
Analyse site traffic and performance
Evaluate our marketing effectiveness

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help us operate our business. For example:

Shopify powers our online store. Learn more about how Shopify uses your information here.
Google Analytics helps us understand how customers interact with the Site. Learn more here, or opt-out here.

We may also disclose your Personal Information to comply with legal obligations, respond to lawful requests, or protect our rights.

Behavioural Advertising

We may use your information to deliver targeted ads or marketing that we believe may interest you. You can learn more about targeted advertising from the Network Advertising Initiative.

To opt out of targeted advertising:

You can also visit the Digital Advertising Alliance opt-out portal for broader control.

Do Not Track

We do not change our data collection practices in response to “Do Not Track” signals from your browser.

Your Rights (For EU and UK Customers)

If you are located in the EU or UK, you have rights under the GDPR including the right to access, correct, or delete your personal data. If you’d like to exercise these rights, contact us using the details below.

We process your information to fulfill any contracts we might have with you (such as order fulfillment), or to pursue our legitimate business interests.

Your data may be transferred outside of Europe, including to Canada and the USA, as part of normal business operations.

Data Retention

We retain Order Information for our records unless and until you ask us to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business or legal obligations. The latest version will always be available on this page.